RSS Feeds:
Hickman Discussed Legal Concerns Facing Social Media Influencer Endorsements Fort Myers, FL, May 13, 2021 (PR.com) Henderson, Franklin, Starnes & Holt, P.A., is pleased to announce that intellectual property lawyer Luca Hickman spoke for The Florida Bar’s Entertainment, Arts and Sports Law Section webcast “Entertainment in the Digital Age: The Legal World in the Virtual Space,” which aired in April. With daily advances in technology, the explosion of social media, and changes brought about by the pandemic, this area of law is on the rise.
Hickman’s session, “Endorsement Deals Aren’t Just for Athletes Anymore,” concluded the afternoon CLE. As many brands seek social media influencers as ambassadors in today’s market, lawyers need to stay well-informed on the best ways to negotiate endorsement agreements to effectively protect the influencer’s personal brand.