MINI USA Launches new configurator with a more streamlined experience
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Event though MINI will have to put its Oxford plant on hold for three days because of the global microchip shortage, you can still configure your dream setup on the MINI USA website. The online configurator was recently upgraded and it now has a more streamlined design, a better user experience and new features. MINI says it took customer feedback into account when setting it up and that should be reflected in the end product.
The website’s enhancements include a complete redesign of key product pages including the MINI Hardtop 2-Door and 4-Door models, MINI Convertible, MINI Cooper SE electric, MINI Countryman and MINI John Cooper Works lineups, as well as the page featuring all the MINI Special Editions. The site’s online shopping tools were also combined in the new “Shop @ Home” page for an easier research and purch