An inevitable question for any streaming strategy or workflow is Will it scale? When it comes to incorporating interactivity, promoting it, and delivering interactive experiences that are satisfying both for large-scale streaming audiences and the brands behind them, this question is more mission-critical than ever. In a recent panel at Streaming Media Connect 2023, B Live s Jay Kopelman, Bulldog DM s John Petrocelli, and LiveX s Corey Behnke break down the problem and the challenges facing streamers and brands when it comes to making streaming interactivity is popular and profitable for all its stakeholders.
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Telestream s Scott Murray discusses how the Sherpa live event production technology Telestream acquired in 2021 has transformed its approach to internal meetings and corporate events and enabled new hybrid and virtual event production models for their clients as well in this talk from Streaming Media West 2022.
How is enterprise streaming effectively leveraging interactivity? Erdal Kilinc discusses the ways his company Deal Room Events has discovered that interactivity has benefited its clients in dynamic and unexpected forms that incorporate marketing, media, and customer engagement.
What are some of the biggest issues encountered when handling interactive streaming at scale? The widespread increase of highly interactive streaming such as auctions, sports betting, and gaming has put pressure on networks while increasing the need to integrate interactivity into more traditional methods of OTT content delivery.