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When the puck drops for the 2021-22 National Hockey League season, Eugene-based Hop Valley will have its craft beer in Seattle’s Climate Pledge Arena concession stands.
On March 10, the Seattle Kraken announced Hop Valley as the exclusive craft beer for the arena. The hockey team, whose inaugural professional season begins October, says the brewery fits with their climate-friendly mission and expanding the Kraken’s exposure throughout the Pacific Northwest.
For Hop Valley, the partnership is another notch on the belt of the beer’s sports venue’s list and a way to grow its brand in Seattle. The partnership comes months after the brewery’s parent company, Molson Coors, announced a plan to distribute throughout North America.
Seattle Kraken and Oak View Group Announce Partnership with Molson Coors
Partnership brings Coors Light and Hop Valley into the arena
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SEATTLE, March 10, 2021 /PRNewswire/ The Seattle Kraken and Oak View Group (OVG) today announce Coors Light as the official domestic beer partner and Hop Valley Brewing Company as the official craft beer partner
of the team and Climate Pledge Arena. The fan engagement focused partnership will provide both frost brewed Coors Light and local Hop Valley beverages to guests throughout the arena.
The partnership includes two Coors Light branded bars inside Climate Pledge Arena, in-game and community fan activations and Coors Light s state-of-the-art Silver Seats including cupholders with Coldr™ technology ensuring that the last sip of beer will be colder than the first. The bars will be a premier destination for fans to engage with the brand and purchase Coors and Hop Valley Brewing Comp
Seattle Kraken and Oak View Group Announce Partnership with Molson Coors prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.