DC’s 2021 domestic visitation anticipated to rise approximately 50 percent over 2020
Washington, DC – Destination DC (DDC) and city partners today announced efforts to attract visitors back to Washington, DC during its annual Travel Rally, held at Audi Field home of D.C. United, for a virtual audience. DDC previewed elements of a $2.5 million recovery advertising campaign launching later this spring in partnership with Events DC. Mayor Muriel E. Bowser joined DDC president and CEO Elliott L. Ferguson, II and industry leaders to discuss plans to jumpstart future travel to the city.
“As we continue to get more residents and workers vaccinated, we are ready for more people to shop, eat, play and stay in DC,” said Mayor Bowser. “We know how much the tourism and hospitality industries mean to DC, not only because they create jobs and support local businesses, but also because they help us tell the story of local DC. It’s been a difficult year, but now we look forwa