On the occasion of its 50th anniversary, the classic "BMW Motorsport" emblem returns – on request for BMW M automobiles and BMW models with M Sport package. Kick-off to a year full of product highlights and major appearances by the performance brand.
Woodcliff Lake, NJ – November 24, 2021…2022 marks the 50th anniversary of the founding of BMW M GmbH. To help celebrate half-a-century of performance and racing cars from the iconic brand, U.S. customers who opt for a BMW M high-performance automobile (M3, M4, X3 M, etc.) with a production date from March 2022 will have their vehicle's front, rear and wheel hubs adorned with emblems inspired by the classic "BMW Motorsport" logo. The logo will be optionally available on BMW M performance models (M340i, M440i, X3 M40i, etc.). As an alternative to the conventional BMW emblem, it signals passion for racing and for the roots of the BMW M brand. This unique offer in the history of BMW M will be available for order from the end of January 2022.