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Power and effectiveness of mail laid bare in new whitepaper

JICMail, the joint industry currency for ad mail, launched its inaugural whitepaper at the JICMail Measurement Matters Conference yesterday (12 October), with its findings largely positive news for mail.

Small can be beautiful

Mail sector has learnt plenty of new tricks

The world has changed immeasurably since the start of the Covid pandemic and while it has clearly been a devastating crisis in so many ways, there have been some positives, particularly in the ways that society adapted to cope with the situation, and many of those have been retained.

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