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Written by Eric Tipan
Buying an automobile online isn’t a novel idea. In fact, it’s almost as old as the commercially available version of the World Wide Web. One of the first companies to capitalize on this was eBay which launched their automotive online marketplace in 2000 and it went on to sell 2 million vehicles by 2006.
In the Philippines, even with the threat of the COVID-19, purchasing automobiles continues to be largely a real-world task, albeit with a few minor tweaks to reduce person-to-person contact and promote physical distancing.
When auto dealerships closed their doors last year, they opened virtual showrooms to keep the business going. These new websites assisted consumers in finding the model (and variant) they want by way of a VR (virtual reality), 360-degree tour of the vehicle, inside and out. But sadly, not one offers the option for an outright online purchase.