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Samsung UK Celebrates Moments of Rediscovery as Lockdown Starts to Lift

Creative 13 Add to collection Iris launches OOH campaign for the Samsung Galaxy S21 5G Series Samsung UK has launched a nationwide OOH campaign, developed by Iris, celebrating the activities we’ll soon be able to do again now that lockdown restrictions are easing. The campaign aims to raise awareness of its flagship phone, the Samsung Galaxy S21 5G Series via high impact and high reach large format OOH takeovers. ‘Again but this time’ shines a light on aspects of life people will soon be able to rediscover as lockdown restrictions gradually lift. Striking imagery shows Brits getting back to moments they loved but perhaps took for granted prior to lockdown. ‘Jab jab hook again’ is about getting back to exercise classes that aren’t in a muddy field. ‘Proper weekends again’ celebrates the joy of friendship, via the banter of five-a-side. And ‘Butterflies again’ captures the anticipation of dating – IRL – for the first time in months. A total of six executions

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