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Last modified on Sat 10 Jul 2021 03.01 EDT Pubs in England are expected to sell 13m pints on Sunday but strict rules on customer numbers mean hosting the historic final will not be enough to rescue their struggling finances. Billed as the closest thing to being in the stadium itself, sales in bars or pubs showing sport are usually 200-300% higher on big match days during a normal year. However, capacity constraints mean although sales during Euro 2020 are up about 60% on match days, that is only in comparison with poor takings over the past Covid-hit year. “We are seeing an uplift in drinks sales on match days but because of capacity constraints it is nowhere near as much as it would usually be,” said Kate Nicholls, the chief executive of industry trade body UKHospitality. As a rule, pubs were only taking 70% of their usual sales which was not enough to break even, she said.

United kingdomCity ofKate nichollsAlistair skittGreg mulhollandCampaign for pubsPub associationDawn hopkinsRose innBritish beerLord high admiralஒன்றுபட்டது கிஂக்டம்நகரம் ஆஃப்கேட் நிக்கோல்ஸ்கிரெக் மல்ஹால்யாஂட்பிரச்சாரம் க்கு விடுதிகள்