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Steve Lapa, president of Lapcom Communications Corp, says that in 2021 we should eliminate the “pain point” from the radio sales process. “It makes no sense to me today or from the first day I was exposed to the ‘probe for the pain point’ strategy of selling. Discovering marketing solutions is a fluid, positive process anchored by a relationship built on trust, not finding the pain.” Read more Bold Gold Media Group Honored with NY Senate Empire Award. The New York State Senate Empire Award is bestowed annually to “businesses or organizations that encourage other area businesses or have formed partnerships within the community, those that volunteer their time and services and demonstrate exceptional leadership in the community; or have contributed significantly to their community’s quality of life.”

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