Origin
In March 2021, an online advertisement appeared to claim there was something special about the McDonald’s golden arches logo. A page in the resulting story said that, in the 1960s, a psychologist named Louis Cheskin advised that McDonald’s customers “associated the arches with a ‘pair of nourishing breasts. ”
The advertisement in question.
“It’s not just an ‘M, ” read the picture that showed the McDonald’s Golden Arches. “28 Hidden Images in Famous Business Logos (That You Never Noticed).”
McDonald’s
Ahh, the famous Golden Arches! You probably realized that the “M” design stands for “McDonald’s.” However, you probably didn’t know that the successful food chain’s marketing team consulted a psychologist, Louis Cheskin, while creating their famed logo. Cheskin suggested that customers would unconsciously associate the arches with a “pair of nourishing breasts.” Talk about subliminal symbolism.