By the summer of 2021, Phil Maytubby, deputy CEO of the health department here, was concerned to see the numbers of people getting vaccinated against covid-19 slipping after an initially robust response. With doubt, fear, and misinformation running rampant nationwide both online and offline he knew the agency needed to rethink its messaging strategy.
As public health departments work on improving their message, the skepticism and mistrust often reserved for COVID-vaccines now threaten other priorities, including flu shots and childhood vaccines.
In the wake of COVID and falling vaccination rates, public health departments rework their marketing, messaging and outreach to try to boost confidence in COVID-19 vaccines.