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Norway EV sales high but long road to leave fossil fuels behind

South Korea – Advanced BioFuels USA

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Auto Industry Peers into an Electric Future and Sees Bumps ahead – Advanced BioFuels USA

by Steven Mufson (Washington Post)  …  (T)he question is not, ‘Can we sell to the wealthy?’ It is, ‘Can we get the everyday household in mainstream America to buy an EV?’ and we’re still a long way away from that.” Meanwhile, he (David R. Keith, a Chevy Bolt owner and assistant professor at the Sloan School of Management at the Massachusetts Institute of Technology) added, the cars on the road today will be on the road for the next 15 to 20 years. “There is so much inertia baked into those 250 million light-duty vehicles,” he said. The biggest companies, like GM, have not gotten off to a strong start.

The motor industry peers into an electric future and sees bumps ahead

The motor industry peers into an electric future and sees bumps ahead © Provided by Independent Online (IOL) DETROIT - Will Ferrell has it out for Norway. Did you know that Norway sells way more electric cars per capita than the US? he asks before smashing his fist through a plastic globe. In an unlikely and very expensive Super Bowl ad made by the usually-staid General Motors, a disheveled, bearded Ferrell shouts Well I won t stand for it! During a break in the Super Bowl action, the comedian vows to crush Norway and recruits help from Kenan Thompson of Saturday Night Live and actress and rapper Awkwafina in a multimillion-dollar promotion for GM s Ultium battery. At the end, after Ferrell mistakenly winds up in Sweden and Thompson and Awkwafina mistakenly end up in Finland, the ad says We re coming, Norway.

Carmakers struggle with batteries, software, convenience and customer preferences

The global automobile industry is peering into an electric future, possibly the most profound turning point in a century, certainly since the 2009 financial crisis. But there are many bumps in the road ahead. The carmaker of the future will have to be as much a battery or software company as it is an engineering company, and several of the biggest companies are already stumbling over that, for cultural and technical reasons alike.

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