Premium chocolatier Firetree launches new Create range for home bakers By Anthony Myers Premium UK chocolate brand Firetree has responded to the home baking trend that has swept the country since the beginning of the coronavirus pandemic by launching ‘Create with Firetree’.
The 2kg bags of easy melt chocolate pieces comes in three varieties - Solomon Islands Guadalcanal 69%, Vanuatu Malekula Island 72% and Philippines Mindanao Island 73% - and are designed for chefs, pâtissiers, chocolatiers, and home cooks who demand the best ingredients and single estate chocolate in their kitchens.
David Zulman, Firetree’s Managing Director and Co-Founder, said: “
On 15th July, to celebrate the launch of Create, Firetree Ambassador and chef Gourmet Glow will host a cookalong. The programme will guide you through the techniques needed to make an impressive chocolate dessert using one of our new ranges. We will
By Christina Tsangaris 25 Feb 2021
Gender inequality affects people and places the world over, from the corridors of power in London to the cocoa farms of developing countries, where women involved in the production of cocoa normally receive a lower-income than men, with many earning less than the minimum wage. According to the World Economic Forum, it will take 202 years to close the global economic gender pay gap at our current rate of progress, and two centuries is far too long to wait.
With over 85 years of experience shared between them, Firetree founders, David Zulman, Martyn O’Dare and Aidan Bishop, were conscious of this disparity when they set out to make their super-premium, single-estate chocolate in 2017. In creating Firetree, the founders aimed to not only produce a first-class tasting chocolate with the best flavours on the market, but also to ensure that all farmers, regardless of gender, are paid a significant premium of up to two to three times the market rate.