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Inflation data coming in the nasdaq up 0. 8 you. Julia, how can we not start with disney weve thought about streaming for so long as a technology play growth at any cost feels more like a media play. Youve got to have your eye on profitability. Thats certainly what we saw with the price hikes from disney and a lot of the commentary there. Thats right. Disney on the top line adding more subscribers than expected they did loose more than anticipated when it came to the direct to consumer business. The way theyre addressing that, theyre raising prices and this all fits in to the new profitability. Morgan stanley said this is phase two, bringing the streaming into the profitable era, and i think were hearing this from a number of different ceos we also heard this echoed by david zazoff as well now its being valued more like a media company. It seems like all of these Companies Including disney are thinking more practically about their streaming businesses and wanting to make sure its not j

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