Google is swinging the pendulum back in favor of the user for advertising carried on its services as it seeks to double down on its personalization offering.
The tech giant’s updated ad control centre will provide users with more 'control over the algorithm,' but leaves advertisers grappling with a new targeting shift
At Google’s I/O developer conference, the company introduced a new tool that, later this year, will allow users more control and visibility over how their ads are personalized across Google’s apps and sites, including Google Search, YouTube, and the Discover feed in the Google app. From a new three-dot menu that will appear on all […]