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Klarna Swings Into Quarterly Profit With 29% Revenue Jump

Klarna Swings Into Quarterly Profit With 29% Revenue Jump
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Inside Klarna's Marketing 'AI Factory,' Which Could Save $10M In 2024

Inside Klarna's Marketing 'AI Factory,' Which Could Save $10M In 2024
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Klarna's CMO Says Taking The Plunge Into AI Is Paying Off

The published version of Forbes CMO newsletter delivers the latest news for chief marketing officers and other messaging-focused leaders to inboxes every Wednesday.

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Klarna Using GenAI to Cut Marketing Costs by $10 Million Annually

Klarna Using GenAI to Cut Marketing Costs by $10 Million Annually
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Klarna using GenAI to cut marketing costs by $10 mln annually

Fintech firm Klarna, one of the early adopters of generative AI , said on Tuesday it is using AI for purposes such as running marketing campaigns and generating images, saving about $10 million in.

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