‘Hypoallergenic’ Makeup Isn’t Everything You Think It Is Kara Jillian Brown © Photo: Stocksy/Federica Giacomazzi hypoallergenic makeup
Hypoallergenic makeup is sold to us as a solution for sensitive or irritable skin. It s free of certain allergens, supposedly making it safe. Except,
everything is a potential allergen. And what irritates one person may not irritate another. Essentially, it s a meaningless label, says Merrady Wickes, brand director at clean beauty brand development and sales agency Crème Collective. The word hypoallergenic is a cosmetic marketing term that has no regulation by the FDA. It is meant to make people feel a sense of security that something is not going to have common allergens, but that s a little bit of an oxymoron because allergies are anything but common, says Wickes. In my 20 years in beauty, I have seen allergies to everything from aloe, rose, avocado, cornstarch, carmine, castor oil, vitamin B you name it, I ve s
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A Cosmetic Chemist Breaks Down What You Need to Know About Custom Shampoos
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