Hint: think with your stomach.
These phrases use “food as metaphor” to help us better conceptualize the way we relate to the abstract ideas of media & information. Since both food and media are things we consider to consume, there are many shared metaphors between them.
But why should we care to better understand our relationship with information?
Read this sentence. Now read it again 90 times.
Humans in developed countries today consume a staggering
90 times more information than they did in 1940. According to the same study, we now spend 80% of our waking hours consuming information, as opposed to just 15% in 1940. That’s 4 out of every 5 waking minute consuming information!
The creator movement is entering prime time, and so is Circle with a fresh $4M
The creator movement has exploded in the last few years as platforms ranging from Substack to Clubhouse have made it easier than ever to reach an audience of willing readers and listeners. Yet the key to building sustainable creator businesses is the economics of these enterprises themselves. Get enough subscribers, and what often starts as a side hobby can quickly become a full-time job.
Circle was founded in January 2020 to make engaging with paying customers and thus building creator businesses as effortless as possible. We profiled the NYC-based startup last year when it announced its $1.5 million seed round in August, discussing how its founder DNA originates in the online course platform Teachable. Since then, all signs point to very strong early growth.