Where do you find your news?
Twitter is my primary news platform. I use tweetdeck to view dedicated lists with accounts that curate my news experience based on my interests. I have a massive interest in politics. I prefer
Daily Maverick, Guardian.
Marketing and leadership author, Seth Godin has been quoted as saying: “Marketing is no longer about the stuff that you make, but about the stories you tell.” – your view?
Storytelling is a critical ingredient for every brand – however, brand stories can’t just be told, they also need to be experienced. The days of persuading people to buy into your brand and product via advertising alone are long gone – In 2021, brands that focus on creating memorable experiences for customers are the ones that are doing best at communicating their brand story.