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Adam Peaty MBE, Nicola Adams OBE, Tyrone Mings and Heather Watson team up as Team PB and fly flag for Alpro Soya – Retail Times
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Alpro adds two plant-based Greek Style variants to big pot lineup | News
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On-the-go dairy drinks have taken a beating. As Brits hunkered down at home, impulse occasions staggered to a halt.
That much is evident in the figures. While take-home value sales soared by 15.5% (£81.3m) to £606.1m, impulse fell by almost £107m to £206.3m amid the cycle of lockdowns [Kantar 52 w/e 27 December 2020].
As such, big brands with a strong on-the-go presence suffered black eyes. The value of Weetabix’s breakfast drinks fell by a bruising 30.5%, a loss of £4.3m, while Mars’ drinks shed £1.7m (12.8%) on volumes down 15% [Nielsen 52 w/e 2 January 2021].
And Müller’s milkshake brand Frijj, which was already on the ropes before the pandemic, was slammed with a 28.8% loss (£9.3m) in value and 35.5% decline in volumes [Nielsen].
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Milk may as well have been ruled by the tides this past year. For lockdown saw a truly tidal shift in the channel mix. As demand from foodservice ebbed, there was a storm surge in grocery.
That behaviour hasn’t disappeared with the easing of restrictions, either. Coffee shop suppliers say demand is still around 40% down on what it was pre-pandemic, while those that supply schools are still smarting from the six-month closure from March to September. The drying-up of demand in these sectors led to heart-breaking scenes of waves of fresh milk washing down the drain because processors couldn’t find alternative outlets.