Nick Emery & David Jones interview: There s a gap in the market for in-housing media | Media
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Nick Emery & David Jones interview: There s a gap in the market for in-housing media
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After the freeze of the pandemic, 2021 will see some major media reviews as clients look for ‘strategic partners’ / HBO
Facebook, Dyson and Coca-Cola are all currently reconsidering their global media accounts. But rather than simply being cyclical, these huge reviews suggest a pattern of brands trying to squeeze more out of their media partners amid Covid-19 shockwaves. So, what is it they actually want from a new school of planners and buyers?
2021 is looking to be a flashpoint for pitches. Brands with enormous spending power and vast portfolios – including Coca-Cola, Facebook and Dyson – are reviewing their global media accounts as the thaw from the pandemic continues. Unilever, too, is gearing up to put its North America and worldwide media buying accounts out to pitch.