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In 2011, core members of Google s self-driving car project threatened to leave and launch their own startup.
To get them to stay and to motivate them, Google designed a compensation package that gave them regular salaries, and tied their bonuses to how much value they created.
That setup made most of the team s core members into millionaires, but failed to keep them at Google in the longterm.
Many left to start their own self-driving efforts that now compete with their former employer.