well that s precisely the pitch advertisers are making to the baby boomer generation. as rita braver will report in our cover story. reporter: from robots to cars that park themselves, everybody is coming up with new ideas to entice boomers. we re not the first generation to get old. but we re the first generation to have greater expectations that old age could be better. reporter: later in our sunday morning cover story, how a suit called agnes might help design new products for aging baby boomers. mason: it all adds up is the story from martha teichner all about ad campaign mascots with legions of loyal fans. a talking gecko why? i ll tell you why. because people trust advertising icons. reporter: and they remember them. are any of your favorites in this little gathering? you ve got this narcotic of nostalgia. anything that you grew up with, there s a soft place in your heart for it. reporter: which is why nearly 50 years after his original television ca