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HOUSTON (AP) The sign at the SHOP N Go front counter says “WE SOLD $10,000 WINNER!!” Located in a Hispanic neighborhood, the store sells Texas Loteria, a popular game marketed by the state lottery that resembles the iconic bingo lotería game in Mexico.
The advertisement investment has paid off for state lotteries. For every $1 spent on advertising nationwide, they have made about $128 in ticket sales, data analysis shows.