Over the course of his investigation, kessler identifies an underlying factor behind much of our emotional struggles and mental suffering. Its the first new theory on Mental Illness in 50 years. Capture is an intimate and critical exploration of the most enduring human mystery of all, the mind. Please help me give a warm welcome to dr. David kessler. [applause] thank you, monica, and thanks to book passage, one of our favorite bookstores, and thank you all for coming out this evening. This journey, the journey that led to capture, began about 25 years ago for me. Im at fda, we began the investigation into the tobacco industry, and i had to learn everything i could about nicotine. And i became very interested why somebody would pick up a cigarette, smoke one and then 780,000ing more over a lifetime. So i had to learn everything i could about nicotine, about addiction. Then i became very interested in overeating and trying to understand why that Chocolate Chip Cookie has such power over
Health. Book passage is honor to welcome New York Times a bestselling author, doctor David Kessler and his new book, capture. Capture. Unraveling the mysteries of mental suffering. What we think, feel, and acted in ways we wish we did not. In his not. In his new book, our author explores the question, over the course of the investigation he identifies underlying factor behind much of our emotional struggles and mental suffering. Its the first new theory on Mental Illness in 50 years. Capture is an intimate exploration of the most enduring mind of all. Please, give a warm welcome. I had to learn everything i could about nicotine, about addiction. Then i became very interested in overeating and trying to understand why that Chocolate Chip Cookie has such power over me. The mechanism in both seem to me to be somewhat simple, a stimulus, hijacks our attention based on past learning impasse memory. There is arousal and increased attention. These thoughts of wanting. I eat the cookie and the
We just acquired a company which is a new group within hachette. Perseus is a great group of publishing nonfiction for all kinds of readers. Was the importance of having all these different inputs . Why not go all your books hachette . The wonderful thing about publishing is successful publishing is done out of creative teams that have the kind of focus on the kind of book we are doing. A way of publishing. You a notice throughout times the Publishing Companies that have two peoples names together, little and brown, the harper brothers for a long time. Publishing is a collective activity. So you want to group that are focused about individual titles. One brand across all those books would lose it into the object of each of those publishing imprints as to the different personalities, different books they love, giveaways to bring them into the world and you want to have that branding not because of consumers care so much. Nobody is looking a at a spine d see if the basic book necessarily
Booktvs recent visit to many destinations on our cities tour go to cspan. Org citiestour. Book passages honor to welcome New York Times bestselling author, doctor David Kessler, and his new book capture unraveling the mystery of mental suffering. Why do we think, feel and act in ways we wish we did not . In the new book, the author explores this question. Over the course of his investigation, David Kessler identifies an underlying factor behind our emotional struggles and mental suffering. It is the first new theory on Mental Illness and 50 years. Capture is an intimate critical exploration of the most enduring human mystery of all, the mind. Let me give a warm welcome to doctor David Kessler. Thank you, monica and thanks to book passage. One of our favorite bookstores and thank you all for coming out this evening. The journey that led to capture began 25 years ago at fda. We began investigation into the Tobacco Industry and had to learn everything, became very interested, smoke one an
Kesler. Why do we look and feel in ways that we do not. Blows help me give a warm welcome to doctor david kesler. Stharng you, and thanks to book passage, one of our favorite bookstores and thank you all for coming out. The journey that led to capture, began about 25 years ago for me, at f. D. A. We began the investigation into the tobacco, and, i became interested why one would smoke one and then, 780,000 more over a lifetime. And then i became very interested in overeating and trying to understand why that chocolatechip cookie has such power over me. The mechanism in both seemed to me to be somewhat similar. A stimulus, highjacks our attention, based on past learning, theres this arouse sal, increased attention. These thoughts of wanting, and i eat the cookie, and i have this momentary bliss and two minutes later i go why did i do that . And the next time im exposed to some cue associated with it. I do it again. I strengthen those circuits. So i had to learn everything i could about