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The Advantage Travel Partnership, the UK’s largest consortium of independent travel agents has launched its new campaign, ‘Hello Suitcase’. The campaign aims to support Advantage members by giving them the confidence to sell during a continued period of uncertainty and as the travel industry recovers from the Coronavirus pandemic.
Recent booking data suggests that there is increasing demand among consumers to travel for this summer, especially among those who are fully vaccinated. However, the continued changes to traffic light updates and government restrictions is affecting confidence to book. In addition, as many travel agents haven’t themselves travelled during the pandemic their own confidence to book travel for their clients and the fear of having to cancel and rebook should a destination change category, especially at short notice has had a real impact.
May 19th 2021, 8:13
Malta Tourism Authority has partnered with selected travel agents as part of its new ‘Feel Free Again’ marketing campaign.
The tourist board has partnered with Advantage Travel Partnership member Sheffield Travel; homeworking group Not Just Travel and easyJet holidays for its outdoors advertising push, which went live on Saturday (May 15).
The imagery includes a travel agent call-to-action message and will run for six months at The Moor shopping district in Sheffield; Drake Circus shopping centre in Plymouth; and various locations in London, Manchester, and Liverpool, including Wembley Box Park and Manchester Victoria Station.
Training is being run with these travel agencies, as well as agents in the surrounding areas of Sheffield, Plymouth, Liverpool, Manchester and London.