white house with more. reporter: president obama s campaign is already out with a new internet ad calling his republican opponent backwards on equality. the president s declaration wednesday to good morning america s robin roberts that same-sex couples should be able to marry moved the issue to the front of the 2012 presidential campaign. i think same-sex couples should be able to get married. reporter: the president hopes the announcement will fire up the democratic base. it was really meaningful to hear the president unequivocally support our community. reporter: but it s not sitting well with some members of the hispanic and african- american communities who overwhelmingly supported president obama in 2008. it has the potential of splitting the vote. it really does from african- americans based on christianity and politics. reporter: the white house says president obama was looking for the right time to make his position known but admit their hand was forced