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Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. Simon Biles is hoping to compete at the Olympics. AP Photo/Matthias Schrader This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Advertisers are making contingency plans in case the Tokyo Olympics get canned, despite IOC assurances that the Games will happen.
They re asking for greater flexibility, including getting their cash back versus rolling into other programming.
At risk is a huge Olympics ad business for NBCUniversal, which totaled some $1.25 billion in 2020.
Marketers and agencies are brainstorming potential scenarios for their ad dollars if the Tokyo Olympics do not go ahead as planned this summer, according to four TV ad buyers and two sports consultants.