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The Monocle: a new shopping experience on Hertel

As you drive down Buffalo's Hertel Avenue, you can't help but notice the large black building near Traymore Street. It's exterior alone stands out. It's called The Monocle.

Luxury department store concept The Monocle to open in Buffalo

Luxury department store concept The Monocle to open in Buffalo
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First Look: Inside the Monocle, the luxury department store concept opening on Hertel

Co-owners Michael Poczkalski and David Brugh are focusing on the experience of shopping with their department store concept, which was in the works before 2020.

Old synagogue on Hertel Avenue to become department store this November

Crockett and Co. Barbershop Mr. Pots Coffee & Tea Emporium A community area called the Library There s more facets than simply just going in for that one thing that you need and leaving. The experience where there s people in the back corner enjoying a cocktail or having brunch while you re going through, Brugh said.  Nowadays department stores seem to be disappearing with so many buying everything they need online. Brugh says providing that experience, inspired by his and Poczkalski s love of European shops, will ultimately help to keep people coming back.  Shopping is either online shopping or there s no longer an experience. For small business retail like ourselves, to keep up and to offer something like this, it s the next step for us, Brugh said. 

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