Snooze Announces Investment from Brentwood Associates
Snooze Announces Investment from Brentwood Associates Snooze, a rapidly growing breakfast and brunch restaurant concept known for its innovative menu and vibrant atmosphere, announced it has received a strategic minority investment from Brentwood Associates (Brentwood), a leading consumer-focused private equity firm. Brentwood is partnering with Snoozes existing majority shareholder Stripes, as well as existing investor Alliance Consumer Growth (ACG), to accelerate the Companys continued growth nationwide and fund strategic initiatives. Terms of the deal were not disclosed. Snooze was founded in 2006 in Denver, Colorado with the idea of flipping the typical breakfast experience on its head and serving Breakfast, but Different. Being different does not stop at the plate, its the way Snooze does business. Snooze believes that the only thing better than a full plate is a clear conscience. Thats why with every meal Snooze serves
“We re very excited to support Snooze s next phase of growth, Aggarwal said in a press release announcing the deal. They have built a unique and compelling restaurant concept serving the attractive breakfast segment, and we are equally impressed with the Company s strong culture. We look forward to leveraging our experience to bring Snooze s unique offering of craveable food and beverages in an energetic atmosphere to more guests across the country.
According to its web site, Brentwood, based in Los Angeles, is also an investor in Blaze Pizza, Chicken Salad Chick, Lazy Dog Restaurant & Bar, Pacific Catch and Veggie Grill.
Snooze CEO David Birzon said he was glad to have Brentwood as a shareholder.