Ivy Liu
by MaryLou Costa
Company policies to give parental leave for all genders are uncommon but those that do exist are failing to make any real impact on gender equality in the workplace, according to some
business leaders who spoke to Digiday.
In the U.K. campaigners have called for a complete overhaul of the SPL (shared parental leave) system and agency leaders agree: it’s time to advance the narrative independently of legislation and government support.
“[SPL is] a wonderful thing that just doesn’t work most of the time,” said Dan Cullen-Shute, CEO of independent agency Creature London. “When we get to genuine equality between what people are paid and how they’re being supported, then it becomes a no-brainer.”