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Channel 4 and Heinz team up for comedy cooking show

The series will appear across Channel 4's social media and also result in a new ad for Heinz

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Channel 4 hit Taskmaster has teamed up with Google for new series

Channel 4 hit Taskmaster has teamed up with Google for new series
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We Seek 'Likes' Online the Way Animals Seek Treats - The Good Men Project

Our pursuit of “likes” on social media is a bit like an animal working for treats, according to new research on “reward learning.”

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Social Media Is Making Us Behave Like Rats, According to Study

Social Media Is Making Us Behave Like Rats, According to Study On 3/8/21 at 10:43 AM EST If you find yourself posting more and more content on Instagram because of the likes you receive, that s because your brain is apparently being conditioned to behave like that of a rat seeking food. At least, those are the findings of a new study conducted by an international team of scientists. Is social media making us behave like rats? Getty Using a computational model, the scientists found a direct correlation between the frequency with which a person posts and how many likes their posts receive. In a paper recently published in the science journal

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An obsession with 'likes' on social media akin to animals seeking food rewards, new study reports

Some individuals are driven to maximise their number of 'likes' on social media, which researchers say has parallels with the behaviour of animals seeking food rewards.

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