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Swisher, a category leader in adult consumer lifestyle brands, today announced Jeff Rossi, previously Vice President, Trade Marketing and Category Development has been named Senior Vice President, Sales and Marketing. In his new role, Rossi will oversee both Sales and Marketing functions, including the Trade Marketing group, focusing on driving success and collaboration.
“Jeff has demonstrated exceptional work in every position he has held at Swisher,” said John Haley, Swisher’s Chief Growth Officer. “His leadership and business acumen will continue to drive success and synergies within the three groups.” Reporting to Jeff will be Dean Simmons, Vice President Field Sales, Dave Untiedt, Vice President Consumer Marketing and Andrew Swartz, Senior Director Trade Marketing.