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In 2018, Brand USA, the destination marketing organization for the U.S. and American tourism, selected Owensboro as one of its top 10 American music cities alongside places including Austin, Texas;
In 2021, The Hemmings Motor News Great Race brought 115 vintage vehicles into Owensboro on a 2,300-mile road rally from San Antonio to Greenville, South Carolina.
“If you don’t think things are going on in Owensboro in July, you’re choosing not to look,” David Kirk, destination management director for the Owensboro-Daviess County Convention & Visitors Bureau,