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Mad Dogs & Englishmen s Nick Cohen chronicles the agency in his book Honest!

Mad Dogs & Englishmen s Nick Cohen chronicles the agency in his book Honest!
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

TV ads spring shoots

TV ads spring shoots
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

Santa Cruz Cool and the wild-water warriors | Ross Eric Gibson, Local History – Santa Cruz Sentinel

"In the 1930s and 1940s, local surfers had trouble staying in the ocean for more than a half-hour, due to the frigid Alaskan Current turning their skin blue and rubbery," writes columnist Ross Eric Gibson. "They resorted to second-hand sweaters, sometimes treated with oil (a nerdy look for surfers), but they preferred 1890s wool bathing suits, which were 15¢ each at Goodwill. Then in 1959, Jack O'Neill opened his Cowell Beach surf shop where Dream Inn now stands."

2 Minutes With Paul Hirsch, President and CCO of Doremus

Zappar s Caspar Thykier On Augmented Reality s Untapped Potential: people Like Reality

Marketers like shiny new things. Right now, the shiny new thing is the ‘metaverse’: an imaginary behemoth that, despite not yet existing, has somehow subsumed phenomena as diverse as cryptocurrency, massively-multiplayer gaming (MMPG) and augmented reality (AR). We sat down with Caspar Thykier, founder and chief exec of AR specialists Zappar, to talk about AR’s real (rather than imaginary) potential.

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