“Two households, both alike in dignity,” our son quoted to the Beautiful Wife and me in welcome. He was too clever with his greeting we didn’t recognize the opening line from Shakespeare’s “Romeo and Juliet.” The occasion was a first, the wedding of a grandchild, his daughter, for which we made the long trip to the other coast.
With the emergence of AI-powered chatbots such as ChatGPT, hotels and travel companies can offer personalized and efficient customer service. Furthermore, generative AI provides new avenues for creating unique experiences and engaging with guests, while presenting an entirely new dimension for immersive travel experiences. What are the challenges and benefits of integrating AI in the hospitality and travel industry, and how can companies leverage these technologies to enhance customer satisfaction and drive revenue growth?