Google announced the launch of its new analytics solution, Google Analytics 4. Google Analytics 4 aims, among other things, to address recent developments in the EU regarding the use of analytics cookies and data transfers resulting from such use.
Ongoing series analyzing cross-border data transfers in light of the new Standard Contractual Clauses approved by the European Commission in June 2021. Background. Company A is a European legal entity that does not have a legal presence in Country Q.
On February 10, 2022, the French Data Protection Authority the CNIL ruled the transfer of EU personal data from the EU to the U.S. through the use of the Google Analytics cookie to be unlawful.
This is the third in a series of articles about the implications of the California Privacy Rights Act for employers. - On January 1, 2023, the California Privacy Rights Act (CPRA) .