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Google to Launch Analytics 4 to Address EU Privacy Concerns

Google announced the launch of its new analytics solution, Google Analytics 4. Google Analytics 4 aims, among other things, to address recent developments in the EU regarding the use of analytics cookies and data transfers resulting from such use.

SCC in the EU: Other Transfers from EEA Controller Controller A

Ongoing series analyzing cross-border data transfers in light of the new Standard Contractual Clauses approved by the European Commission in June 2021. Background. Company A is a European legal entity that does not have a legal presence in Country Q.

French CNIL Rules on EU-U S Data Transfers Through Cookies

On February 10, 2022, the French Data Protection Authority the CNIL ruled the transfer of EU personal data from the EU to the U.S. through the use of the Google Analytics cookie to be unlawful.

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