This has been a change that i couldn t have anticipated. well, you had an early skirmish which maybe became a battle when, in 2017, you launched an investigation into use of personal information and political influence. the scale of your investigation was completely unprecedented for a data protection authority anywhere in the world. one element of your investigation, a big element, was the eu referendum. can you just remind us what your conclusion was on that specifically? we were looking at more than 30 organisations that were part of data enabled political campaigning, so that s why it was really important to look at the political parties, we needed to look at the data brokers who provide a lot of this data, the platform, particularly facebook, and the company that was the centre of this crisis and these questions, which was cambridge analytica, a british company.
Than nation states. and the lobbying power that comes with it, because these companies have added trillions of dollars in their power. they spend some of that money trying to stop through lobbying, trying to stop people like you from regulating them. the other thing that i ve learned in this job is that big tech not only has lobbying power, but they also have really deep pockets. so when it comes to litigating and these companies are definitely willing to litigate against public authorities like my office, deep pockets means that there s an inequity of arms when we re tackling these these big companies. so, i mean, itjust the acceleration of technology and especially with the pandemic, how much of our lives we now spend online, this has been a change that i couldn t have anticipated. where you had an early skirmish, which maybe became a battle when in 2017 you launched an investigation into your use of personal information and political influence. the scale of your investigation was co
The scale of your investigation was completely unprecedented for a data protection authority anywhere in the world. one element of your investigation, a big element, was the eu referendum. can you just remind us what your conclusion was on that specifically? we were looking at more than 30 organisations that were part it was really important to look at the political parties, we needed to look at the data brokers who provide a lot of this data, the platform, particularly facebook, and the company that was the centre of this crisis and these questions, which was cambridge analytica, a british company. but to distil it down, something that some people who have a kind of ambient awareness of this company may not know is that you concluded that, in the end, it would be wrong to assume that data from cambridge analytica played any role, let alone a critical role, in influencing people to vote leave.
Political influence on the scale of the investigation was completely unprecedented for a data protection authority anywhere in the world. one element of your investigation was the eu referendum. can you remind us what your conclusion was on that specifically? taste what your conclusion was on that specifically? specifically? we were looking at more than specifically? we were looking at more than 30 specifically? we were looking at more than 30 organisations - specifically? we were looking atj more than 30 organisations that specifically? we were looking at - more than 30 organisations that were part of data enabled political campaigning so that s what it was really important to look at the political parties and he needed to let at the data brokers who provide a lot of this data and the platform particularly facebook and a company that was the centre of face crises and these questions which was cambridge analytical. aha, and these questions which was cambridge analytical. cambridg
Of political influence on the scale of the investigation was completely unprecedented for a data protection authority anywhere in the world. one element of your investigation was the eu referendum. can you remind us what your conclusion was on that specifically? we what your conclusion was on that specifically? specifically? we were looking at more than specifically? we were looking at more than 30 specifically? we were looking at more than 30 organisations - specifically? we were looking ati more than 30 organisations that specifically? we were looking at - more than 30 organisations that were part of data enabled political campaigning so that s what it was really important to look at the political parties and he needed to let at the data brokers who provide a lot of this data and the platform particularly facebook and a company that was the centre of face crises and these questions which was cambridge analytical. fix, and these questions which was cambridge analytical. cambrid