labels on your category. i can explain what that means. also the service you provide. i owned a forensic company we did a computer crime investigation. we didn t do data images. we did data encapsulation. our clients were ch were lawyers would say what s data encapsulation. it s so superior than data imagines what why our process was more secure. unique terms people have never hedf before. can ilay devils advocate. have i people coming to me with things like that. i feel like this is gobble eventually after i ask a thousand questions i m going to get to i m a lawyer. i know what that means. don t use like marketing cheesy terms. i m the queen of social media. whatever. i m integrated counsel. i do legal services like any lawyer does, but here s how i m different. you have to push away the generic competition and say that represents only a portion of what i do.
won t listen to me because you have it defined. in the business, use unique labels. i m integrated counsel. i explain what it means and services provide. i own a forensics company for computer crime investigation. we didn t do data imaging. we did encapps lags and the lawyers say what s data encapsulation. it s so superior to imaging and why it s more secure. unique terms people haven t heard of before give you an opportunity to stand out. devil s advocate for a second. sometimes i have people coming to me and i feel like, oh god, this is gobbledy gook and eventually after a thousand questions i get down to i m a lawyer and i know what that means. right. so first of all, don t use marketing cheesy terms and the queen of social media. whatever. say i m integrated counsel and then immediately say i do legal services like any lawyer does. right.