Researchers at the National Robotarium, hosted by Heriot-Watt University and the University of Edinburgh, are developing an artificial intelligence (AI) companion that will aid memory recollection, boost confidence and combat depression in people living with Alzheimer’s disease and other types of dementia.
Researchers at the National Robotarium, hosted by Heriot-Watt University and the University of Edinburgh, are developing an artificial intelligence (AI) companion that will aid memory recollection, boost confidence and combat depression in people living with Alzheimer’s disease and other types of dementia.
The EIE Investor Readiness Programme, delivered by the Bayes Centre at the University of Edinburgh, has announced 36 high growth tech businesses selected for EIE22.
While data-driven innovation (DDI) is receiving substantial attention from academics and industry specialists, there is limited research on its dimensions and effects in marketing. We address this theoretical gap by examining the following research questions: ‘What are the necessary firm-level capabilities of DDI and its effects in a marketing environment?’ Drawing from the resource-based view (RBV), dynamic capabilities (DC), and market orientation theories, this study presents a data-driven innovation capabilities (DDIC) framework and proposes a new conceptualisation with new data product performance through new data product creativity. Based on a systematic literature review and thematic analysis, the findings offer seven propositions to enrich the emerging DDI theory in marketing and guide managerial decision making.
There is a well-documented skills shortage which can make it difficult to fill many technology and data-related roles in Scotland. And, at the same time, the workforce in those areas can often lack diversity, with too few women and ethnic minority employees.