so far, peng shuai s sponsors have stayed silent in the wake of the allegations. what a lot of organizations are trying to do at the moment is is to navigate the middle way. reporter: the wta has a lot to lose by taking a stand. reportedly, one-third of their revenue comes from china. the organization s chairman and ceo telling out front, it s a chance they are willing to take. because this is certainly this is bigger than the business. for the nba, the outcome was remarkably different. basketball is china s most popular sport but after a quickly-deleted october 2019 tweet by houston rockets general manager darryl mori in support of the hong kong democracy protests, the backlash from china was swift. the threat of sponsorship loss, broadcast denial, and severing of ties with the nba proved a bridge too far for an organization that, at that time, made 10% of its revenue in the chinese market the. the nba, initially, distanced