Ooo, you re well ard, you are.
Quinn Emmanuel has unveiled an advertising campaign which promises to fill its clients opposition with dread .
The US firm s full page advert in the Financial Times posed the question, What would you like people to have in mind when they face you in litigation? May we suggest dread?
Quoting a survey of in-house lawyers which found it was the firm they least wanted to face, Quinn claimed it was the law firm big businesses fear most . The assertion was, like the rest of the advert, mocked online.
Law Professor Darren Rosenbaum posted the ad on twitter, asking law profs, are we trying to train lawyers who counterparties dread ?