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Warburtons Launches New Bread Range In Paper Packs
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Warburtons launches first loaves wrapped in paper packaging
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Product showcase 2021: Nim’s courts a lady, Livwell embraces ‘nooch’ and Dr. Oetker encourages kids to create slime By Gill Hyslop
What s on shelf this month that will get your tastebuds tingling? Pic: GettyImages/Kolonko
Pink lady
Nim’s Fruit Crisps has joined forces with Pink Lady to turn its apples into a ‘food on the move’ option that is healthy and one of your five a day.
The Kent-based snack producer gently air-dries the apple slices, which means much of the nutritious goodness and sweetness – which comes from being grown in 200 hours of sunshine – is retained, along with a great crunch.
Warburtons has unveiled its latest piece of NPD – a duo of pitta breads.
Available in white and wholemeal variants, the soft pittas are rolling out across several major retailers with an rsp of £1 for a pack of five.
The brand said pitta is the third largest segment in the sandwich alternatives category but has limited branded presence or growth through NPD. It added that pitta breads deliver well against ‘health and practicality’ needs for consumers, but ‘under index on enjoyment’. As such, it believes there is a ‘clear opportunity to address this with a quality, tasty product’.
Source: Warburtons
“We researched what consumers felt about current pittas and found that currently, pitta breads are seen as the least tasty of the sandwich alternatives,” a spokesperson told
Warburtons makes move into pitta breads with new duo
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