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I was a £5-a-hour Tesco shelf-stacker now I m the millionaire toymaker

From your teddy bear to trading Pokemon cards in the playground, everyone has fond memories brought back by the toys we loved as children. MailOnline spoke to the man behind the toys.

Toikido, UEFA and Fanatics unveil EURO2024 mascot

The EURO2024 mascot’s #MakeMoves campaign will see the teddy bear appear in Toikido’s upcoming Roblox game, Piñata Smashlings, as well as a YouTube series and school-based participation programmes. London based creative design studio Toikido, UEFA and Fanatics (UEFA EURO 2024 Master Licensee) have u

First products for Toikido s Piñata Smashlings to launch in US market

Toikido, the London-based entertainment company, is set to introduce its first offerings for Piñata Smashlings in the US. First to market in the North American market will be toys, plush and playsets from PMI, arriving across the mass market, including Walmart, Toys R Us, Amazon and other retailers,

Toikido appoints Johnny Taylor as new chief creative officer

With an extensive background in visual development for the toy and entertainment sector, Johnny Taylor joins Toikido from previous senior creative roles with Mind Candy, King and Meta. Fast-growing entertainment company Toikido has appointed experienced creative lead, Johnny Taylor, as its new chief

Toikido appoints IMG for consumer products and experiences

Under the new agreement, IMG will help develop a diverse portfolio of products and experiences for Toikido’s first-ever in-house IP, Piñata Smashlings. Global entertainment and toy company Toikido has announced it has appointed IMG as its exclusive licensing representative in key territories includi

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