Frank Leslie’s Illustrated Weekly and the beautiful
Holiday. Artists include Maxfield Parrish, Howard Chandler Christie, Charles Dana Gibson and even Alberto Vargas. The first American magazines appeared in 1741. By 1860 there were over a thousand titles in print, ballyhooing and cajoling Americans to repent, reform, learn, expand, and do everything faster and faster. The amazing energy of the United States is all here – educationalism, advertising, news, religion and quite a lot of hooey. As is pointed out in the excellent catalogue, magazines built American communities, and fashioned their mores and prejudices.
The deadly serious early journals have a grand, reserved, essentially European look: mournful engraved figures adorn their covers, as if weighed down by the awful information inside.
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