Friends of Dupont gets help with Share the Trails DuPont State Recreational Forest is popular for its abundant trails and waterfalls. File photo
Friends of DuPont Forest will receive 100 free hours of public relations and marketing services thanks to the Stand Up Initiative, launched by Darby Communications in 2016.
The initiative is now a team effort from Darby Communications and Status Forward, and the agencies will help Friends of DuPont with its Share the Trails campaign. The campaign aims to address user conflict and harmonization on the trails, as DuPont State Recreational Forest attracts more than 1 million hikers, mountain bikers, trail runners, equestrians and other visitors every year. The effort will include a mix of social media assessment and strategy, website and wayfinding design support.
DuPont to get donation of PR, marketing services for Share the Trails initiative
From staff reports
ASHEVILLE – Friends of Dupont Forest is one of two organizations in the country to receive the 2021 Stand Up Initiative award from Darby Communications and Status Forward, which will provide pro bono PR and marketing services to the nonprofit.
During 2021, the agencies will partner with Friends of Dupont Forest and Waterside Workshops in Berkeley, California. Darby Communications and Status Forward will donate 100 hours of PR and marketing services to each nonprofit.
Beginning immediately, they will team up with the Friends on their Share the Trails campaign.