Around a year ago, law firms were already grappling with the challenge of keeping their members, particularly the younger generation, engaged, motivated, and committed. However, the advent of a groundbreaking new technology, in the form of generative artificial intelligence (Gen AI), has added another significant variable, presenting both risks and opportunities.
This year, Asian Legal Business has spotlighted 15 IP practitioners across Asia who are recognised to have excelled in the increasingly strategic field. Through a solid track record, they have demonstrated themselves as reliable solution providers to their clients, formidable competitors to their peers, and creative pioneers to their followers.
With the COVID pandemic rewriting the workplace rulebook, retaining and recruiting talent remains one of the biggest challenges for law firms. Compensation alone is no longer the crown jewel as younger professionals are increasingly valuing work-life balance, autonomy, and a visible career development trajectory. ALB spotlights law firms that are regarded by their employees as not only places where they work but also where they find engagement and fulfilment.
This inaugural list highlights the achievements of the top 15 IP lawyers across Asia, who have consistently delivered high-quality IP work and set high standards in the IP space, while earning accolades from their colleagues, superiors, and clients.
This inaugural list highlights the achievements of the top 15 IP lawyers across Asia, who have consistently delivered high-quality IP work and set high standards in the IP space, while earning accolades from their colleagues, superiors, and clients.