Advertising is going to become a word that we look at fondly and wonder we used to do advertising long ago. We used to watch ads to get information about products. We used to sit through commercial breaks. Most importantly, we used to trust what brands told us. As the years passed, that trust has been tested. Winston cigarettes deliver flavor 20 times the others. Wilson has the blend. Nose, throat, and accessory organs are not affected. We learned that cigarettes were killing us. We learned that the Auto Industry put more emphasis on imagery than safety. We discovered child labor in our shoes. And lead in our toys. And then, it got worse. Federal investigators put out their final report today on that bp oil spill. The occupy wall Street Movement has spread to more than 1000 countries. Edelman issues this Financial Trust survey. They came out in january and showed the lowest level of trust in u. S. Corporations in history. People do not believe ceos or advertisers. Brands are naive to b
In California’s “Carbon Valley,” Kern County is not only a top carbon emitter but now also the state’s largest renewable energy producer. As it tries to become a leader in carbon removal, it faces a debate over who benefits from and who pays for this new economic model.
How Salesforce, Amazon, Google measure climate impact mit.edu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mit.edu Daily Mail and Mail on Sunday newspapers.